AED 1,611,000

A fully furnished 1-bedroom apartment, 642 sq ft, in Rove Home Marasi Drive — a branded residence in Business Bay with Burj Khalifa views and strong rental appeal.

Rove Home Marasi Drive is one of those rare cases where a residential investment comes pre-loaded with a globally recognised hospitality brand and full furnishings from day one. Developed by IRTH Signature Development LLC (OCTA Properties) in partnership with Rove Hotels, this 642 sq ft apartment in Business Bay sits within a 21-storey tower designed around an urban lifestyle concept that resonates equally with short-term and long-term tenants. For investors looking at Dubai real estate on a payment plan with a 2027 handover, this unit offers a clear-cut entry into one of the city’s most liquid rental districts.

Unit highlights — 642 sq ft, 1 bedroom:
— well-proportioned bedroom with a defined sleeping and storage zone;
— floor-to-ceiling windows framing views of Burj Khalifa, the Downtown skyline and the landscaped grounds;
— private balcony extending the outlook beyond the interior;
— fully furnished to Rove Hotels brand standards — rent-ready from handover, no additional fit-out required.

Rove Home Marasi Drive — amenities:
— fully equipped gym;
— multiple pools, including a jacuzzi pool;
— yoga studio;
— outdoor cinema and lounge area;
— on-site café;
— children’s play area.

Architecture and concept
The 21-storey tower integrates the residential model with the operational logic of a hotel brand. Rove Hotels, known for its design-led approach and urban positioning, brings a management layer that elevates the asset beyond a standard apartment purchase. The project sits on Marasi Drive — a walkable waterfront strip within Business Bay that has attracted both commercial and lifestyle development in recent years.

About the developer
IRTH Signature Development LLC, operating under the OCTA Properties umbrella, focuses on branded residential projects in the UAE. The Rove Hotels partnership ensures that the building is managed to international hospitality standards post-handover.

Payment plan
The 10/40/50 instalment structure breaks down as follows:
— 10% — booking deposit;
— 10% — May 2024;
— 5% — October 2024;
— 10% — April 2025;
— 15% — spread across the 40%, 60% and 80% construction milestones (5% each);
— 50% — on completion.
Handover: 2027.

Location — Business Bay:
— 5 minutes to Dubai Mall and Burj Khalifa;
— 3–4 minutes to DIFC;
— 15 minutes to Dubai International Airport;
— 20 minutes to Dubai Marina.

Frequently asked questions

What makes this apartment particularly attractive as an investment?
— Business Bay consistently ranks among Dubai’s top-performing districts for rental yields. A branded, fully furnished unit with Burj Khalifa views commands a premium over standard inventory — both in nightly rates for short-term lets and in long-term lease valuations.

Does the Rove Hotels brand affect the rental income potential?
— Branded residences typically achieve higher occupancy rates and rental premiums compared to unbranded equivalents, driven by brand recognition and managed service standards. This is a tangible differentiator in the Business Bay market.

Can the apartment be rented out immediately after handover?
— Yes. Full furnishing to Rove’s brand specifications means the unit is market-ready on the day keys are handed over, with no additional spend required from the owner.

How does the payment plan work in practice?
— The 10/40/50 plan is interest-free: 10% secures the unit, 40% is distributed across construction milestones through to 80% completion, and the remaining 50% is due on handover in 2027. It’s a structured way to stage capital deployment over the build period.

Can I get a current price list, floor plan and yield projection?
— Yes, full documentation is available on request.

Enquire via the form on this page to receive the latest pricing, floor plan and investment breakdown for this 642 sq ft apartment in Rove Home Marasi Drive.